Sharzadian is an artist who took an unconventional path, venturing into the world of business with an MBA in marketing. This unique foundation allowed her to bridge the gap between creativity and commerce, initially helping startups craft compelling brand images and develop innovative marketing strategies.As her understanding of entrepreneurship deepened, Sharzadian founded two companies of her own. The first, a travel venture, was born from a desire to enable artists to explore the world and connect communities through beauty. The second showcased her design prowess, creating bespoke furniture for bohemian picnic experiences and immersive events.Her artistic journey continued to evolve, leading to the creation of large-scale mirror installations. A striking outdoor structure in Tangier, Morocco, stands as a testament to her vision, blending Persian-inspired architecture with contemporary art. Lisbon's art scene embraced Sharzadian's solo exhibitions: "Explosion of Expression," featuring her artisan mirror collection, and "Last Supper" at Lisbon Design Week 2024.Sharzadian's artistry extends to immersive experiences. She crafted an enthralling 8-episode theatrical piece in Lisbon, directing 11 actors to sold-out audiences. Her set designs turn brand launches into captivating journeys, leaving lasting impressions.With her expertise in creative direction and marketing strategy, Sharzadian collaborates with select luxury and design brands, crafting compelling narratives and innovative campaigns that elevate their presence.Sharzadian also founded a business and entrepreneurship-focused community for Persian visionaries, inspiring Iranians to embrace global entrepreneurship. As part of this mission, she created Hooshyar, a groundbreaking AI marketing tool designed to empower the community by simplifying branding and expanding their reach.Sharzadian’s insights on creativity and innovation have gained recognition beyond the art world. A voice for curiosity and bold thinking, she captivates audiences as a public speaker. At the House of Beautiful Business conference in Morocco, she blended performance art with thought-provoking ideas, earning her a nomination as a TED Fellow for 2025 in Vancouver.A true global citizen, Sharzadian has lived in Tehran, San Francisco, New York, Austin, Los Angeles, Paris, Lisbon, and now primarily Barcelona. This rich tapestry of experiences informs her work, enabling her to craft messages and concepts that resonate across diverse cultures.

Available Avenues of collaboration with Sharzadian> Commission artisan mirrors or mirror installations: Sharzadian transforms the space with memorably unique dance of light in her large-scale mirror art to captivate and inspire beauty.> Engage her as a Creative Director: Elevate your brand or project with Sharzadian's innovative vision, blending artistic flair with strategic thinking.> Book her for Public Speaker : Inspire your audience with Sharzadian's thought-provoking ideas on curiosity and awe to bridge cultural connection.> Request access to whitelabel AI platformTo explore these opportunities, contact@Sharzadian.com where art meets innovation, and ideas transform into unforgettable experiences.

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Floral Design

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Alice in Wonderland

First of its kind in Lisbon, this experience was produced for 7 episodes and soldout from September 2021 to March 2022. This theatrical immersive experience happened in 7 different venues that took the guest into a journey. Each guest had a role in wonderland. There were 8 actors involved who interacted with the guests in different ways. As the Creative director, Sharzad did the Stage Design, Character development, Script-writing, game design for the guests and creative direction of play.

Sharzad worked as a tech startup CEO to scale meaningful human connections through experiences. In her main initiative "imercita" she seeks to cultivate empathy through immersive experiences.
Her work is rooted in her personal experience as a Persian immigrant who left Iran to study MBA in San Francisco.
She graduated to work in Sales, then advertising, and then entered the startup world as a marketing strategist. When she created her first startup "Travel Tribe", she created a user base of 3500 within the first 3 months organically through creative campaigns in San Francisco and New York City.
She has launched projects in California and raised $150K of angel fund investments in the San Francisco bay area for the projects at the time.
Later she built a second business in Los Angeles: "Boho Experiences by Bohoing". The business is still active under her co-ownership.
She moved to Europe in 2020 and currently runs Imercita; a GPS-based platform that navigates the user through prompts and interactions into a real-life experience of a movie.
Sharzad also offers consultancy services on business expansion and new marketing entry to companies. She learned how to start up a business from zero in a completely new environment. She knows how to adopt a business for a European market, particularly in Portugal, hire a new team, attract resources, and design marketing strategies, do the proper paperwork, and requirements to succeed.A brief summary of previous roles:2013: Founder @ Design thinking lab at SF state MBA school
2014: MBA San Francisco State University
2015: Marketing Strategist @ Gonzberg Advertising Agency SF
2016: Marketing strategy consultant at SF based startups
2016: Co-Founder @ TravTribe
2017: Entrepreneur in Residence @ PIL in Stanford University
2017: Project lead for PIL incubator for Peace innovators at Stanford
2019: Co-founder and Creative Director @ Bohoing
2020 - present: Founder and CEO @ Imercita
2021 - present: Independent business consultant for international market expansions
2022 - present: Florist and mirror artist
2023 (coming up): An upcoming experiential design agency